I feel like I say this every few months. But let me say it again:

If your goal is to build a silicon valley style high- growth venture-backed startup, your primary goal is not revenue. It is growth. Period.

The formula for growth is simple (but not easy):

Build a product that people immediately fall in love with and continue to use for a long time.

Don’t obsess about charging them. Don’t try to force it down their throats through partnerships and b2b. Don’t make it too complicated to use and understand. Don’t spend forever building it; ship it and learn from actual user behavior.

Finally, if you are building a software-based startup and you are not aiming for global rapid growth, you are likely burning a lot of opportunity cost. The reason tech startups are interesting in the first place is because Software scales globally. Aim for scale. Change the world! If you don’t, someone else will. And they will likely disrupt you eventually.