Particularly at the beginning - but also throughout your company’s growth - your goal should not just be to add a but in the seat or a soldier to the army.

Aim to hire rockstars that raise the average quality/effectiveness of the team. If you’re the smartest person in the room you should be very uncomfortable.

If you think you’re company isn’t well-positioned to attract great talent - perhaps because the vision, mission, culture, or brand isn’t strong enough - then ask yourself why are you are content to work for something that wouldn’t excite rockstars?

Work on something great, and invite great people to help.