A basic marketing web page should not be complicated or vague...
One sentence "Who are we"
Explain the problem and the solution (Ideally includes an explainer video).
E.g. "We help fishermen catch more fish with better tackle and fishing rods"How it works (No more than 3-4)
E.g.
a) We make amazing tackle that glows in the dark
b) Our custom fishing rods make the tackle move like a fish
c) Bigger fish love to come eat it - and get hooked!
Benefits (No more than 3-4)
E.g.
a) Spend less time sitting and more time grabbing fish out of the water
b) Eat bigger, healthier fish
c) Look like a hero!
Who already loves us (Case studies/testimonials).
E.g. John from Florida loves us - look at this picture of him holding up a huge fish!
How to get involved (including pricing, next steps).
E.g. Small: $10, Medium: $15, Large $20. Buy now!
Remember to keep everything visual. Big headers for each feature/benefit with 1 or 2 sentences to explain each.