Strategy is about collapsing potentialities into realities.

Strategy is about collapsing potentialities into realities.

Said more pragmatically, it requires you to make hard choices and close doors of potential tangential opportunity as you execute small tactical steps to capture specific value along a predetermined (but correctable) trajectory.

If you’re constantly floating along where the wind takes you ineffectually grabbing at what passes by you’ll never actually capture a segment, a market or any kind of sustained growth.

So when you’re looking at others with resentment or confusion about why they achieved something that you didn’t, it might be because they made hard, effective choices that you were unable or unwilling to make. In this case, to pick a hard but valuable path - and stick with it.