Scale is the most important goal for any startup. It's one of the key things that drive massive disruption.
But how do startups scale? How do large companies act and disrupt as startups do?
That's the number one thing that most founders and companies I encounter struggle with. They're often moving too slowly or building technology that is too hard to sell, support, and use. What follows is my attempt to explain the process of product development and scale as simply and clearly as I can:
Scale requires growth
Growth requires repeatability
Repeatability requires standardization
Standardization requires polish
Polish requires focus
Focus requires prioritization
Prioritization requires that you make hard choices
Making hard choices requires saying no
Saying no requires discipline
Discipline requires conviction
Conviction requires a combination of vision, faith & data
Vision and faith requires leadership
But what do each of those things really mean?
I've written a presentation that explains each step. Grab it below.