It’s not enough to have an idea
It’s not enough to give it a name
It’s not enough to tell your friends
It’s not enough to dabble or do research
It’s not enough to build a pitch deck that clearly explains the problem, solution, market, business model, etc
It’s not enough to build consensus with key craftspeople (engineers, designers, sales, marketing)
It’s not enough to build a clear and easy to use user interface/user experience
It’s not enough to build a prototype
It’s not enough to build an minimum viable product
It’s not enough to ship it
It’s not enough to market it

You have to do ALL of those things - and much, much more. Consistently and effectively. And then iterate, iterate, iterate