When working on product design:
- First you want to get the "architecture" right (E.g. what are the core areas/screens/patterns) 
- Second, the UI metaphors (e.g. Are lists, feeds, carousels etc the right thing to do in each situation) 
- And finally, the fine grained details (is it 'your stuff' or 'my stuff', is it 'overview' or 'summary', is it 'done' or 'complete' etc).