Been speaking to a lot of people about style vs substance in the last few months.
Some people are amazing at one but not the other. Most people judge the former but don’t pay enough attention to the latter.
For me: When it comes to judging/interaction with others, someone’s substance is far more important than their style. For example: I count some very polarizing people as my closest advisors and friends.
To achieve broad personal success, though, you need to master both.
I’m often surprised by how fundamental a role this plays with people, orgs, relationships and ultimately who gets “picked” to either play on the team or win a market.