I wonder what happens when major tech companies stop playing checkers and start playing chess.

With Netflix facing competition from HBO, Disney, Paramount etc - their response is just more investment in premium content.

What about if, in addition to more great content, the viewing experience was made materially better? Imagine second-screen social experiences, better multiplayer viewing, buy onscreen products etc etc.

With Uber facing competition from Lyft, Didi, Taxi etc - their response is just more diverse businesses. Eats Food Delivery, Car Rental etc.

What about if, in addition to more great on-demand businesses, the ride experience was made materially better? Imagine trip experiences that make the trip more compelling and valuable - seamless arrivals at hotels, real-time arrival ETA updates for attendees of an event, destination insights for museums etc, order ahead on the way to a restaurant etc

There are many examples like this where the executives running major companies fail to think three-dimensionally.