Your startup's biggest distraction and risk

Your startup's biggest distraction and risk

The biggest distraction I encounter in fledgling startups is the question of monetization.

They have no product, no product-market fit, no competitive differentiation, no users, and/or no proven retention, and yet very "serious" and "important" people like boards, investors, and advisors are asking about "revenue".

Get a grip.

Unless you've proven that you can solve a real problem at scale, spending too much time talking about (or expecting!?) monetization/great unit economics is foolhardy.

Ignore the distracting people and focus on delivering value.