Product & Startup Builder

B2C Startups: Watch out for B2B VCs that will confuse you!

Added on by Chris Saad.

There are three kinds of investors when it comes to B2C Apps & Marketplace Startups.

1. Smart money that understands B2C Apps/Marketplaces

2. Smart money (or money that thinks it's smart) that is only interested in B2B/Revenue

3. Dumb money that can be educated about venture-scale startups and B2C tactics and might come along on the journey.

As a founder raising money in a 2nd or 3rd-tier startup ecosystem, you want type 1. In a pinch, you can add investors from type 3.

However, you want to avoid/qualify out type 2.

Do NOT let number 2 distract and confuse you.