He talks about concepts that we have long discussed here such as:
- If content was king, then aggregation is now the master of the universe
He writes: Unlike "old media," where content was the star, in new media, it is about the users and giving them control of what they digest, how they digest it and with whom. This article attempts to provide a framework for thinking about the rules of new media and how to work them to your benefit.
- The audience has left the building
He writes: Once upon a time, content was content, an ad was an ad and the audience was a passive consumer. No more. Increasingly, the lines between consumer and producer are getting blurry.
- Personal Relevancy is more important than What's Popular
He writes: These tools will have built in recognition systems (like deep profiles) to systematically connect like minds together, and filters that provide transparency that highlights what’s new, popular, recently viewed, talked about or related content.
And he finishes with:
The evolution of the Web from text, pictures and links to video-powered social nets is as profound as the evolution of broadcast media from radio to television, and it is destined to be no less exciting.
I wholeheartedly agree Mark.
Thanks for pointing this post out Randal